The Elephant’s Wisdom: Enduring Leadership and Sustainable Entrepreneurship equips aspiring entrepreneurs, MSME leaders, and academics with a holistic framework blending timeless entrepreneurial wisdom with contemporary Indian business realities. Structured across 10 chapters, it progresses logically from foundational concepts—entrepreneur definitions (Drucker, Schumpeter), competencies, theories (economic, psychological, sociological), and intrapreneurship—to strategic tools like SWOT, Business Model Canvas, and project appraisal techniques.
Central themes emphasize ethical, sustainable leadership distinguishing entrepreneurs from managers, covering new-economy agility, transformational styles, crisis navigation, and succession planning. Chapter highlights include gender-inclusive leadership (women entrepreneurship trends, challenges, schemes like Stand-Up India), growth strategies (Ansoff matrix, TQM’s 8 pillars, digital transformation via ONDC), and sickness revival for MSMEs.
The book shines in its India-centric approach, detailing rural entrepreneurship ecosystems (PMEGP, SVEP, KVIC, NRLM SHGs generating ₹20 lakh Cr GDP), social enterprises (Amul’s Kurien model, SELCO solar), NGO roles (PRADAN, SEWA, BAIF), and SDG-aligned inclusive development. Practical elements abound: case studies (Zoho, FabIndia, Mamaearth), government schemes (MUDRA ₹23L Cr, CGTMSE), policy synergies, and chapter-end exercises with 1-mark VSAQs, 3-4 mark SAQs, and 5-8 mark case-based questions for BBA/MBA curricula.
Richly referenced (HBR, McKinsey, NABARD 2025, RBI), it promotes “elephant wisdom”—patient, community-rooted, long-term vision—for resilient ventures achieving triple bottom line: people (70% women SHG jobs), planet (green clusters), profit (25-40% growth via TQM). Ideal for Kota’s educational administrators developing entrepreneurship curricula, it inspires Atmanirbhar Bharat through ethical, innovative, scalable MSMEs targeting ₹50 lakh Cr rural GDP by 2030.
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