Communication Planning and Management: Insights from Mahabharat and Ramayan

In an era dominated by fast-paced communications and brief spans of attention, Communication Planning and Management: Insights from Mahabharat and Ramyan returns to the eternal wisdom of two of India’s most profound epics. This unique volume explores into pivotal episodes from the Mahabharat and Ramyan to extract lasting lessons on strategic silence, loud thinking, emotional intelligence, crisis communication, ethical messaging, leadership dialogue, and persuasive expression.
By examining the speech and silence of iconic figures like Krishna, Ram, Draupadi, Hanuman, Angad, Vidura, and Ravan, the book explores how effective—and ineffective—communication has shaped destinies, resolved or escalated conflicts, and maintained or ruptured relationships. With a critical yet accessible approach, it demonstrates that communication is more than just the transmission of information—it is articulation of values, shaping of perception, and navigation of power.
Ideal for students, educators, communication professionals, and leadership practitioners, this book offers a thoughtful intersection between mythology and modernity. Whether in corporate boardrooms, political negotiation, social engagement, or personal interaction, these epic insights remain remarkably relevant in guiding managers and leaders how they should prepare themselves to listen, speak, and choose silence over words.