The book title is Consumer Behaviour. This book is useful for Faculties and students from Commerce & Management courses. There are 4 Modules, which contains Introduction, determinants of consumer behaviour, consumer learning and trends in consumer behaviour. The Course learning objectives broaden the knowledge and awareness of students towards Consumer Behaviour practices and applications. The Course Outcomes are to understand and strengthen fundamentals of Consumer Behaviour, to create awareness about consumer motivation and perceptions, to understand underlying behaviour about consumer learning and to understand consumer behaviour in globalised era.
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